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Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness.
The more people who have access to your great content, the more likely that your content will go viral.
Let’s start with the big one (and one people might not associate with social bookmarking too much). Twitter is an excellent tool for this and you can achieve it in a couple of ways.
First, simply posting links, images, and content with your account means you’ll have technically bookmarked them. You could then go back through your account to find things again.
On top of that you can also use the ‘like’ button for certain tweets. Many people use that too bookmark interesting things they find and go back to them in the future.
Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women online have an account.
Over half of daily users consult the site before making a buying decision in a store, and the average order for visitors referred by the site is $58.95.
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